I was writing a new feature announcement email, and found myself describing this new feature in 7 (seven!) easy steps. While writing this email, wondered why I was exposing my users to some of the implementation details. So I sat back for a moment, opened my code editor, changed my user interface, hiding all the internal stuff and deployed the change. Then I sent an updating email and enjoyed for a brief moment a feeling of achievement. Then, it struck me: product management for a SaaS product is tough and I still have a lot to learn.