Difficult cooperation between people with digital dreams and digital implementers

Today is all about digital transformation, serving customers through apps and websites, or capturing all kinds of data through sensors and doing great things with it. All that information and the success stories obviously make people dream about how that would work in their own context.

One side

“Wouldn't it be nice if we had a chat-bot at our company, where customers can order things? Or if we knew where all our technicians are via real time tracking or...” The sky is the limit, or so it seems.

Irrespective of the sense or nonsense of all these high-tech gadgets, if you want to take steps, however modest, in this digital direction, sooner or later you will have to confront this digital technology, the world of software, and sometimes software development as well. And let's face it, that is not obvious to do, if you are not familiar with it. A world with its own jargon, its own approach, its own logic sometimes.

The other side

The reverse is also true: people who are deep into digital technology, who build chatbots for breakfast, who handle cloud and APIs like a painter handles a brush, those technical people often understand little of your domain, of your business. It is not at all clear to them why you work the way you do, or why you want an app.

Of course, they can help you with the development of the application, even though this cooperation is often difficult. Therefore, you need to find a common vocabulary that covers both the domain of the business and the domain of building, configuring or deploying the software. It is often about aligning expectations: successful digital projects are usually not delivered with a 'big bang', but rather in smaller, incremental steps that allow for collecting feedback and adjusting where necessary. After all, anyone who has ever launched anything digital, and certainly a technical party, knows that going live is actually the real beginning of a digital initiative, and not the end of the project, as it is often perceived by the business.

From dream to reality

It is impossible to describe in one blog post the ultimate recipe of how best to organise the cooperation between people with a digital dream and those who can implement and realise that dream. This is why Agoria expert Carine Lucas, in collaboration with Sirris, is organising ACUMEN on Wednesday 20 October from 4 pm to 5 pm, the webinar/panel discussion 'Making Cooperation in Digital Projects Work’. Using real stories, and together with panelists Katya Vladislavleva from Datastories and Ricardo Gonzalez from Flow Pilots, we will give the first impetus to better cooperation between the digital dreamers and the techies who have to make them a reality.