Guy Van Wijmeersch about Barco as a digital player

Hyperscale and Microcare are the most important drivers of the digital economy. The focus is on scalable online services that fill in the job-to-be-done of consumers or business users in a customer-focused way. How do decision-makers look at this? We asked Guy Van Wijmeersch, Director Innovation & Design Thinking at Barco.

Guy Van Wijmeersch, in his role as Director Innovation & Design Thinking at Barco, is a key figure in transforming the technology company in Kortrijk from a hardware company to a digital player. For him, the focus should be on the design of a user experience - in function of the technology options and not vice versa - which is due to his background as an industrial designer.

Read the interview on Bloovi now! (in Dutch)