Promising entrepreneur Nadja Desmet about using the power of social media to your advantage

The digital economy is driven by hyperscale and microcare. It is absolutely essential that we offer scalable online services which take over tasks from consumers and/or business users, while also being user-friendly. We wanted to know the opinion of decision-makers about this and spoke with Nadja Desmet, founder of and Someflex and elected 'West-Flemish promising SME of the year'.

Nadja Desmet considers it her mission to teach governments, organisations and companies how to make optimal use of the power of social media. She - and the rest of her team - clearly aim to implement an approach tailored to users, which is rolled out to scale. And she has a clear vision about that.

Read the interview on Bloovi now! (in Dutch) 

About Hyperscale & Microcare
In this interview series Peter Verhasselt and Nick Boucart of Sirris zoom in on the essence of digital business: scalable online services. It is not software or yet another hype of technology that is central to this, but the ability to combine scalability and customer centricity. Order their book 'Hyperscale& Microcare' here.